PB Marketing | Jenna Cavin

2023 - PRESENT

Pure Blossom is a women-owned and -operated dispensary in New Jersey. Limone built the brand and marketing from the ground up.

As marketing coordinator, I design email modules and social graphics for daily content and events using Adobe Creative Suite, Alpine IQ, WordPress, Weedmaps, Leafly and Dutchie.

SOCIAL MEDIA • EVENTS • EMAIL MARKETING

learn more about the branding

social media

I managed the community, conducted business outreach and created strategic content. By focusing on education, current events and community, we gained 3,100 organic IG followers in six months despite challenges like censorship and post deletions.

IG @pureblossomnj

events

By developing and executing event campaigns through social, in-store and email channels, we set a new record with $40k in sales at the 7/3 Red, White and Blazed event.

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email marketing

I crafted bi-weekly emails from concept to execution growing our list to 9,200 loyalty members and 7,00 marketing subscribers and achieving a $615K ROI.